Sell your services to importers, exporters
and freight service providers
There is no better advocate for your product than a return customer. We have a loyal base of advertisers who advertise in FTW year after year.
You get a premium promotional product that includes an actively managed readership, superior editorial content, and a high standard of customer service.
Clients come back because advertising in FTW works.
Here is what our clients have to say
4 000 copies of Freight & Trading Weekly are distributed by post every week, primarily to importers and exporters, as well as to freight service providers. Research has revealed that each copy is read on average by 3-5 people.
We also produce an easy-to-read digital copy of FTW which is distributed to our subscribers on a Tuesday (hot off the press) and to FTW Online Daily News readers on a Friday. About 950 (Unique Browsers - Google Analytics) people read our publication in this format every week.
Advertisers get promotional editorial coverage within the guidelines of our editorial policy (most importantly it must have news relevance).
Aside from our weekly newspaper, which covers general
industry news, we publish around 40 features (view 2014 Features schedule) a year covering various regions and specialised topics relevant to our readers.
Who is the FTW reader
FTW is read primarily by import and export decision-makers who comprise more than 50% of our reader base. Our circulations department puts enormous effort into growing readership and ensuring a high standard of reader for this vital segment.
Freight service providers
FTW has entrenched itself as the newspaper for the freight industry. It has a strong reader following in the freight service provider segment where the news is highly relevant to the running of their businesses.
Many of our readers are top management within the import, export and freight sectors. Advertisers who wish to reach high-level purchase decision-makers across a range of companies can do so through FTW.
Auditing of circulation
Our circulation is audited by the Audit Bureau of Circulation (ABC). This is an independent body set up by the advertising and publishing industries to ensure that readership claims are verified and advertisers get the audience for which they are paying.
It makes sense to advertise only in ABC-audited publications to avoid being hoodwinked into advertising in a publication that is printed but not distributed to the designated readership base.