Niche targeting of cargo owners and their service providers.
Authoritative commentary by a specialist team of journalists.
Quick-read for busiest people.
Special features cover industry interest in depth.
Digital edition extends reach.
Link your brand to FTW's 46 years of success.
WELCOME TO FREIGHT & TRADING WEEKLY
The newspaper for the people who move our world
Use us to reach import/export decision-makers.
Held in high esteem for its original and focused commentary on news and issues affecting international transport and trade, FTW has developed its reputation over 46 years by maintaining a high standard of journalism, engaging deeply with the trade, and ensuring red-hot news with a weekly frequency.
Our audience is selected by sending individualised copies to SA’s largest importers and exporters as our core distribution focus. As a secondary audience we reach the freight industry as the biggest movers of goods. In addition copies are distributed at some airports to extend our reach to new and interested readers. Our publication is also distributed online through our sister publication FTW Online, enhancing our distribution further.
Approximately 4 000 copies of Freight & Trading Weekly are distributed weekly, with research showing that FTW is passed through on average 12 hands at a business. This we believe is due to our quick-read format ensuring even busy people have time to catch up on industry news, while our relevant coverage of matters is important to business decision-makers.
Our client relationships are normally long, as we work with our clients to ensure their business is promoted effectively to the people that matter to their business.
Contact us to find out more about how we can help you grow your business in Southern Africa.
Get more information about promoting your business through FTW
Mining & Minerals 1 March
Road & Rail 8 March
Consolidators 15 March
Ports Servicing Southern Africa 29 March
Cross Border 5 April
Agriculture 5 April
Airfreight 12 April
Technology in Freight 19 April
Containers 26 April
Express Cargo/Courier (E-commerce) 3 May
Namibia 10 May
East Africa 17 May
Airfreight 24 May
Durban/Richards Bay 7 June
Oil & Gas 7 June
Botswana 14 June
Export 14 June
West Africa 21 June
Airfreight 28 June
Project Cargo 5 July
Eastern Cape 5 July
Africa Consolidators 12 July
Logistics & FMCG 19 July
Airfreight 26 July
Zambia 2 August
Trucks, Trailers & Automotive Industry 9 August
Bulk Cargo 16 August
Cold Chain Logistics 23 August
Airfreight 30 August
Gauteng 6 September
SADC 13 September
Airfreight into Africa 20 September
Europe 27 September
Mozambique 4 October
The Americas 4 October
Risk Management & Cargo Compliance 11 October
Airfreight 18 October
Middle East & North Africa 25 October
Africa Outlook 1 November
Dangerous Goods and Export Packing 8 November
Warehousing/Depots & Distribution 15 November
Training & Recruitment 22 November
Airfreight 29 November
Focus Far East 6 December
Corridors 13 December
Trade Finance 24 January
Zimbabwe 31 January
The Western Cape 7 February
Airfreight into Africa 14 February
Terminals and Depots 21 February
Who is the FTW reader?
FTW is read primarily by import and export decision-makers who comprise more than 50% of our reader base. Our circulations department puts enormous effort into growing readership and ensuring a high standard of reader for this vital segment.
Freight service providers
FTW has entrenched itself as the newspaper for the freight industry. It has a strong reader following in the freight service provider segment where the news is highly relevant to the running of their businesses.
Many of our readers are top management within the import, export and freight sectors. Advertisers who wish to reach high-level purchase decision-makers across a range of companies can do so through FTW.
Auditing of circulation
Our circulation is audited by the Audit Bureau of Circulation (ABC). This is an independent body set up by the advertising and publishing industries to ensure that readership claims are verified and advertisers get the audience for which they are paying.
It makes sense to advertise only in ABC-audited publications to avoid being hoodwinked into advertising in a publication that is printed but not distributed to the designated readership.
Online promotional opportunities
21 February 2020
Feature: INCOTERMS 2020
FTW Online is the daily online sister publication of Freight & Trading Weekly.
The news headlines are sent out to a database of 11 500 registered users daily - which results in approxiamtely 130 000 pageviews per month.
There are many great promotional opportunities on this medium which has been running since 1997.
Talk to us to find out more.
Visit the website - www.ftwonline.co.za